How it Works
Internet PR uses a 3 step process to ensure that your press release gets to your target audiences
Click image to view a progress report example.
1 Optimization
InternetPR gets to know your business and your target audiences, and we tailor-make a press release to optimize its reach and effectiveness for your business.
- Keyword Analysis: We identify a minimum of two relevant keywords that your target audiences are likely to use for a news search.
- Optimize: We edit and optimize your press release with chosen keywords, to maximize the effectiveness and relevance of the release in the search engines.
- Links to your website: We set up links between buzzwords in your press release to relevant areas on your website, increasing the traffic of potential customers to your website.
2 Distribution
InternetPR uses proprietary technology to distribute your press release to your target audiences:
- Your press release is distributed to 30,000 media outlets and over 100,000 media contacts.
- Most of the major search engines, like Google and Yahoo!, will pick up your press release, making it readily available to the online public.
- Many business and news websites will also pick up your press release, increasing your potential audience even further.
- Your press release will be seen by journalists, industry analysts and newsrooms which can lead to additional articles and publicity for your business.
3 Tracking
Every month we will send you a progress report for your press release. This will contain the following relevant information that will allow you to accurately track the success of your campaign:
- Access Methods – How people found your press release.
- Headline Impressions – The number of people that saw the headline of your press releases.
- Full Page Reads – The number of people that clicked on and read your press release.